SPONSORS :
4th Corporate Summit
Building Brand Strategies
Advertisement & Branding, Retail, Entrepreneurship
Jaipuria Institute of Management,Indirapuram, Ghaziabad organized 4th Corporate Summit on Building Brand Strategies on 4th February, 2017 at hotel Radisson Blu ,Kaushambi, Ghaziabad. The summit was formally inaugurated by lighting a lamp by the Key Note Speaker Mr. D. Shivkumar, Chairman & CEO(India Region), PepsiCo, Guest of Honour Mr. Bipin Preet Singh, Founder, CEO and Director, Mobikwik, Mr. Shishir Jaipuria, Chairman, Jaipuria Group of Educational Institutions, and Prof. (Dr.) Daveinder Narang, Director, Jaipuria Institute of Mangement, Indirapuram, Ghaziabad.
The event was attended by over 300 participants comprising corporate, businessmen, academicians and management students.
Key Note Speaker Mr. D. Shivkumar, Chairman & CEO(India Region), PepsiCo emphasized on understanding psychological principles at the consumer or customer level that will improve managerial decision-making with respect to brands. Guest of Honour Mr. Bipin Preet Singh, Founder, CEO and Director, Mobikwik focused on analyzing the brand management decisions that must be made to build, measure, and manage a brand.
Next stage of the summit was the panel discussion of various sectors with Advertisement being the first one. Mr. Pawan Garg, General Manager, Samsung India, stressed on how advertising help to have a powerful brand loyalty. Avinash Parhi , Director- Category Marketing, Shop Clues focused on how advertisement companies evolve innovative marketing strategies to help achieve the desired brand positioning and build brand equity. Other panelist for the session include Sandeep Parchure, Head-Business Development, Viacom 18, Prashant Kumar, Director & CEO, India News Communications Ltd., Deep Prakash Pant, Practice Head – Digital, British Telecom India and Bhavna Kapur, Director, HCL Technologies.
The second panel session on Retail sector whereby Mr. Ravi Gupta, President, Shree Renuka Sugars Ltd focused on effective way to face challenges of ensuring consistency in execution across all stores throughout the region. Other panelist includes Siddharth Khaitan, Head-Finance, Lifestyle Stores, Deepak Jain, Director – HR, Mankind Pharma, Kamalika Deka, Regional Head HR – North, Jubliant Foodworks Ltd., Kishan Iyer, Regional Manager, Nilkamal Limited and Shikhee Upadhyay Agarwal, Head-Training & Customer Care, The Body Shop.
The third panel session post lunch focused on Building Entrepreneurial Brand. Mr. U.C. Tripathi, V P (Industrial Affairs), Reliance Industries emphasized that how to establish a better ecosystem that can change the mindset and culture of entrepreneurs and investors. Other panelist includes Rachit Mathur, Co-Founder & CEO, Avenue Growth, Sanjula Miglani, Assistant Manager Alliances and Branding, Cashkaro, Amandeep Singh Sahni, Founder & CEO, JS Mobileon Pvt. Ltd., Dr. Rishi Raj Singh, Director (Training UEPA), NIESBUD, Vaibhav Shastri, Director- Sales, Indus OS and Nikhil Sarup, Co-Founder, LawRato.
Prof. (Dr) Daviender Narang, Director, Jaipuria Institute of Management, Indirapuram, Ghaziabad formally closed the session by delivering the valedictory speech and hoped that all participants would have benefited from this event.
SESSION PLAN & Inaugural Session
- SESSION I PANEL DISCUSSION
- SESSION II PANEL DISCUSSION
- SESSION III PANEL DISCUSSION
- Inaugural
Session
Tailoring Comprehensive Brand Model
(Time: – 10:30 AM – 12:10 PM)
- How advertising help to have a powerful brand loyalty?
- How Advertisement Companies evolve innovative marketing strategies to help achieve the desired brand positioning and build brand equity?
- How to create a brand value proposition that appeals to multiple generations?
- How to build brand equity, what is the role of product performance and objective or tangible attributes vs. intangible image attributes?
- Which attribute associations are most stable and beneficial to a brand over the long run for the Advertisement Industry?
- How to nurture and feed brand with the marketing resource?
Name of the Panelist | Designation | Name of the Company |
Pawan Garg | General Manager | Samsung India |
Sukanta Das | Head Sales & Marketing | Vodafone Delhi |
Avinash Parhi | Director- Category Marketing | Shop Clues |
Sandeep Parchure | Head-Business Development | Viacom 18 |
Prashant Kumar | Director & CEO | India News Communications Ltd. |
Deep Prakash Pant | Practice Head – Digital | British Telecom India |
Bhavna Kapur | Director | HCL Technologies |
Anirudh Pawa | Category Marketing Manager | Philips |
Experiential Retail Environment – New Models Shaking up Retail Industry
(Time:-12:30 – 2:00 PM)
- How the retail industry focuses on the core competencies of marketing?
- How to Identify the skill gaps in retail –Issues and Implications for Indian retailers ?
- How to enhance the retail’s industry reputation to attract the workforce of the future ?
- How to transform retail experiences with intelligent lighting?
- What is the effective way to face challenge of ensuring consistency in execution across all stores throughout the region?
- How to create magic for customers in Omni channel world?
- Top trends in retail industry- Retail showcase through Digital platform strategy
Name of the Panelist | Designation | Name of the Company |
Ravi Gupta | President | Shree Renuka Sugars Ltd |
Siddharth Khaitan | Head-Finance | Lifestyle stores |
Deepak Jain | Director – HR | Mankind Pharma |
Kamalika Deka | Regional Head HR – North | Jubliant Foodworks Ltd. |
Kishan Iyer | Regional Manager | Nilkamal Limited |
Shikhee Upadhyay Agarwal | Head-Training & Customer Care | The Body Shop |
Building Entrepreneurial Brand: Passion, People and Profit
(Time: – 2:30 PM – 4:00 PM)
- What is it that makes your products (or services) so special that they deserve to be called as Entrepreneurial brand?
- How to create Entrepreneurial brand that can push company to the next level of growth?
- What are the key learning’s from the journey of startups in India ?
- How to establish a better ecosystem that can change the mindset and culture of entrepreneurs and investors?
- How is the age of Indian economy igniting the Entrepreneurship across different sectors?
- What attract Venture capitalist/Private Equity to invest in the Entrepreneurial Brand?
- Best Practices, Partnerships, Culture, Technology, and Tools as that Swiftly Grow your Brand .
Name of the Panelist | Designation | Name of the Company |
U.C. Tripathi | V P (Industrial Affairs) | Reliance Industries |
Rachit Mathur | Co-Founder & CEO | Avenue Growth |
Sanjula Miglani | Assistant Manager Alliances and Branding | Cashkaro |
Amandeep Singh Sahni | Founder & CEO | JS Mobileon Pvt. Ltd. |
Dr. Rishi Raj Singh | Director (Training UEPA) | NIESBUD |
Vaibhav Shastri | Director- Sales | Indus OS |
Nikhil Sarup | Co-Founder | LawRato |
Inaugural Session
09:00 – 09:40 am | Registration & Networking | |
09:40 – 09:45 am | Screening of Corporate film | |
09:45 – 09:50 am | Inauguration | |
09:50 – 09:55 am | Welcome Address | Mr. Shishir Jaipuria Chairman Jaipuria Group of Management Institutions |
09:55-10:00 am | Theme Address | Prof.(Dr) Daviender Narang Director Jaipuria Institute of Management Indirapuram, Ghaziabad |
10:00-10:15 am | Address by Guest of Honour | Mr. Bipin Preet Singh Founder, CEO and Director Mobikwik |
10:15- 10:35 am | Keynote Address | Mr. D Shivakumar Chairman & CEO PepsiCo |
10:35- 10:40 am | Vote of Thanks | |
10:40- 12:10 pm | Panel Discussion- Tailoring Comprehensive Brand Model | |
12:10-12:30 pm | Tea/Coffee | |
12:30- 2:00 pm | Panel Discussion-Experiential Retail Environment – New Models Shaking up Retail Industry | |
2:00- 2:30 pm | Lunch | |
2:30- 4:00 pm | Panel Discussion- Building Entrepreneurial Brand: Passion, People and Profit | 4:00 pm | Closing of Summit / Tea / Coffee |
SPEAKERS
Keynote Speaker
Chief Guest
Mr. D Shivakumar
Chairman & CEO,
PepsiCo
Guest of Honour
Mr. Bipin Preet Singh
Founder, CEO and Director
Mobikwik
Pawan Garg
General Manager
Samsung India
Sukanta Das
Head Sales & Marketing,
Vodafone Delhi
Avinash Parhi
Director- Category Marketing,
Shop Clues
Sandeep Parchure
Head-Business Development,
Viacom 18
Prashant Kumar
Director & CEO,
India News Communications Ltd.
Deep Prakash Pant
Practice Head – Digital,
British Telecom India
Bhavna Kapur
Director,
HCL Technologies
Anirudh Pawa
Category Marketing Manager,
Philips
Ravi Gupta
President
Shree Renuka Sugars Ltd
Siddharth Khaitan
Head-Finance,
Lifestyle stores
Deepak Jain
Director – HR,
Mankind Pharma
Kamalika Deka
Regional Head HR – North,
Jubliant Foodworks Ltd.
Kishan Iyer
Regional Manager,
Nilkamal Limited
Shikhee Upadhyay Agarwal
Head-Training & Customer Care,
The Body Shop
U.C. Tripathi
V P (Industrial Affairs),
Reliance Industries
Rachit Mathur
Co-Founder & CEO,
Avenue Growth
Dr. Rishi Raj Singh
Director (Training UEPA),
NIESBUD
Vaibhav Shastri
Director- Sales,
Indus OS
Nikhil Sarup
Co-Founder,
LawRato
Amanpreet Singh Sahni
Director & CEO
JS Mobileon Pvt. Ltd
SPEAKER VIDEOS
4th Corporate Summit: Theme Address by Prof.(Dr.) Daviender Narang
Prof.(Dr.) Daviender Narang, Director, Jaipuria Institute of Management, Indirapuram, Ghaziabad delivered Theme address in 4th Corporate Summit organised by Jaipuria Institute of Management, Indirapuram, Ghaziabad at Hotel Radisson Blu, Kaushambi, Ghaziabad on 4th Feb, 2017.
4th Corporate Summit: Welcome Address by Mr Shishir Jaipuria
Mr Shishir Jaipuria, Chairman, Jaipuria Group of Educational Institutions delivered welcome address in 4th Corporate Summit organised by Jaipuria Institute of Management, Indirapuram, Ghaziabad at Hotel Radisson Blu, Kaushambi, Ghaziabad on 4th Feb 2017.
4th Corporate Summit: Chief Guest Mr. D Shivakumar, Chairman & CEO, PepsiCo
Mr. D. Shivkumar, Chairman & CEO (India Region), PepsiCo addressed the audience in 4th Corporate Summit organised by Jaipuria Institute of Management, Indirapuram, Ghaziabad at Hotel Radisson Blu, Kaushambi, Ghaziabad on 4th Feb 2017. He described old strategies of brand building by FMCG companies and rapid changes in consumer preferences and technology advancement. He also presented new customer engagement business model for FMCG companies.
4th Corporate Summit: Guest of Honour Mr Bipin Preet Singh, CEO, Mobikwik
Guest of Honour Mr Bipin Preet Singh, CEO, Mobikwik addressed in 4th Corporate Summit organised by Jaipuria Institute of Management, Indirapuram, Ghaziabad at Hotel Radisson Blue, Kaushambi, Ghaziabad on 4th Feb, 2017. He inspired the audience by sharing his experience how he started MobiKwik with the vision of making mobile payments easier for the average Indian user.
TESTIMONIALS
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